From traditional advertising to never seen before campaigns, my heart lies in creating experiences. I am passionate about truly user-centric ideas which reach people when they are receptive, and more importantly, exactly where they are. Because in an ever evolving communication landscape, being able to think ideas not through the medium but through the usage is key. That it be on social networks, websites, bills or mail boxes, we are there. I am excited about creating real-time stunts, ads and conversations because reactivity has become a tool, not a solution. I strive, everyday to cultivate my hackvertising culture by rethinking habits and platform usage through big, bold and impactful ideas. Always up to a new challenge. Always keeping a worldwide perspective on my work. Always aiming to creating real servitial campaigns. I want to make things count.